Lottie Animations
Year:
2025
Timeframe:
1 month
Tools:
After Effects and Figma
Category:
2d Animations
From Sketch to Seamless Motion
Sketch & Concepting Explored shapes, icons, and visual metaphors that feel celebratory. Built motion blueprints to trigger dopamine and keep users engaged.
Making Gifting Fun, Rewarding & Addictive
The challenge was simple but ambitious: Transform gifting into an experience, not just a click. Make every gift feel like a celebration on screen. Optimize animations to be lightweight, fast, and ready for any mobile environment. In short, the goal was to design motion that pays for itself, animations that directly increase frequency of gifting.
From Sketch to Seamless Motion
The workflow looked like this: Sketch & Concepting Explored shapes, icons, and visual metaphors that feel celebratory. Built motion blueprints to trigger dopamine and keep users engaged. Animation & Refinement Animated each gift in After Effects with motion principles (anticipation, exaggeration, impact). Ensured each design felt premium, smooth, and addictive. Lottie Optimization Exported everything to Lottie for seamless app integration. Optimized file sizes so they remain light and responsive. Result: 20 Seamless, Revenue-Ready Animations The outcome? A full library of 20 gifting animations designed for live streaming platforms. Every animation is lightweight, scalable, and export-ready. Each one was built to trigger emotion, energy, and repeat gifting. Together, they create a gifting ecosystem that feels alive and premium. Press enter or click to view image in full size Takeaway: Motion Design = Engagement Growth This project proves that motion design isn’t decoration - it’s persuasion. When users see movement, they feel excitement. When they feel excitement, they spend more. That’s why the best apps are moving away from static icons and investing in motion-driven experiences.
